A quiet revolution is happening online, and at the forefront of it are Kenyan book lovers who are turning TikTok into the new home of literary discovery.
As global reading habits shift in the digital era, creators across Kenya are not just participating in the movement, they’re leading it.
According to a report done by TikTok, the platform’s BookTok community, stylised as #BookTok, has grown into a cultural force, transforming how readers connect with stories and each other.
In 2024 alone, content from BookTok creators contributed to an estimated 59 million print book sales globally, the report says.
However, beyond the numbers, it’s the creators who are shaping what people read, how they read, and why they fall in love with books all over again.
In Kenya, a new wave of literary influencers is using short-form videos to champion African literature, highlight emerging voices, and build vibrant digital communities around storytelling.
From comedic reviews and heartfelt recommendations to in-depth analysis and even original games, these creators are changing how stories are shared and experienced.
Here are some of the standout Kenyan voices on #BookTok
A man of many creative talents; photographer, former blogger, and bookstore owner, The Magunga shares his top reads with an easygoing charm. His curated picks resonate deeply with readers seeking thoughtful and timeless literature.
@eunnyversal
Trained as an engineer but driven by storytelling, Eunniah is a self-published author, editor, and literary advocate. She’s written four books, edited a short story anthology, and was named the 2023 Maisha Yetu Young Writer of the Year (Female). Her TikTok is a go-to for honest book reviews and writing inspiration.
@thebook_hermit
With her infectious energy and sharp wit, The Book Hermit makes literature accessible and fun. Her reviews, recommendations, and book-buying tips speak to readers who want to rekindle or deepen their love for reading.
@lydiaslibrary
Focused on African literature, Lydia turns her passion for books into an insightful platform. Her reviews highlight must-read titles from the continent, along with practical advice for anyone starting their reading journey.
@mugure.nessa
Mugure’s TikTok is like a digital book club, where followers are taken through monthly reading picks, discussions, and detailed reviews. Her content offers an engaging blend of depth and relatability.
@he1ium
Merging tech and literature, He1ium created Bookish, a game designed for book lovers to explore reading in a playful, interactive way. Her content is proof that books can be both educational and entertaining.
