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The Kenya Tourism Board (KTB) has kicked off the Magharibi Edition of the Magical Kenya Mountain and Trail Series in an effort to reposition Western Kenya as a top adventure tourism destination.
Speaking during the launch of 2nd Edition of the Magical Kenya Mountain & Trail Series in Kakamega forest, KTB CEO June Chepkemei said the move was in line with Kenya’s strategy to diversify tourism offerings.
“The Magharibi Trails will showcase the extraordinary biodiversity and cultural richness of what Western Kenya offers to global adventure seekers. In choosing Kakamega Forest as our starting point, we are highlighting Kenya’s only tropical rainforest and remaining remnant of the ancient Guineo-Congolian rainforest, a biodiversity hotspot that represents our commitment to sustainable adventure tourism,” said Chepkemei.
While citing a global shift travel preference, Chepkemei noted that adventure tourism is gaining economic traction, with the African market projected to reach $18.4 billion by the end of 2025.
She added that the trail series aligns with Kenya’s target of attracting 200,000 adventure tourists in the next five years.
The Magharibi Trail Series will run from May 29 to June 1, taking participants across the scenic landscapes of Kakamega, Siaya, and Homa Bay counties in an immersive three-day expedition combining hiking, cycling, and cultural experiences.
Participants will trek through iconic sites including the Buyangu Hills and Isiukhu Falls in Kakamega Forest, journey to the shores of Lake Victoria in Siaya, and wrap up at Rusinga Island in Homa Bay, where they will experience the rich cultural heritage of the Suba community.
At least 40 hikers and cyclists are expected to participate in the event that combines adventure sports with environmental conservation through tree-planting initiatives aimed at enhancing the region’s carbon sink capacity.
The Magharibi Trails follow the successful Heritage Trails and Tinderet-Barangetuny Mountain Run held in January, and is part of a six-event series scheduled throughout the year.
Upcoming editions include the Aberdares Trails in June, Mt. Kenya Trails in August/September, Central Rift Trails in November, and the Mt. Elgon Mountain Run in December.
Senior Assistant Director at the Kenya Wildlife Service’s Western Conservation Area Josephat Erupe hailed the initiative for spotlighting an often-overlooked tourism circuit.
“This trail series is a strategic move to open up Western Kenya to more visitors. Kakamega’s evergreen environment and pleasant climate make it an ideal year-round destination,” said Erupe, urging Kenyans to explore the region’s ecological diversity and cultural richness.
The initiative is a joint effort by KTB, Athletics Kenya, and the Kenya Wildlife Service, with support from local communities who have been involved in planning to ensure grassroots economic benefits and authentic experiences.
