The counterfeit market that costs Kenya Ksh 800B in losses

Wairimu Njenga
2 Min Read

Did you know that some of the fruit juices, soft drinks, skincare products, soaps, and even toothpaste you use could be fake?

The Anti-Counterfeit Consumer Survey 2025 shows that 8 out of 10 Kenyans have come across counterfeit products.

Even more worrying, fake antibiotics and malaria drugs top the list, making up nearly 90pc of counterfeit medicines, posing a serious threat to your health.

According to ACA, one out of every five products sold in Kenya is fake leading to a loss of over Ksh 800 billion each year.

The 2025 survey highlights that the most affected sectors are medicine and agriculture.

Antibiotics and malaria drugs are the most counterfeited at 89.28pc.

In agriculture, 89.16pc of Kenyans say they’ve come across fake pesticides, insecticides, fertilizers, and animal feeds.

Personal care items like skincare products, toothpaste, shampoos, and sanitizers account for 88.32pc of counterfeit goods.

In the automotive industry, fake car parts and accessories come in at 81.89pc.

Construction materials such as cement, paving blocks, and roofing tiles are also affected, with 76.72pc of Kenyans saying they’ve encountered fake versions.

Petroleum products, including fuel and lubricants, follow closely at 76.68pc.

Even popular non-alcoholic drinks, like fruit juices and sodas, are being counterfeited, making up 75.89pc of reported cases.

Alcoholic drinks are not spared either with wine leading at 50.12pc, followed by beer 47.44pc,whiskey 42.68pc,and vodka 36.95pc.

ACA Executive Director Robi Mbugua raised concerns about the rise of counterfeit sales through online platforms with the report showing online platforms accounted for 31.27pc of counterfeit purchases.

He also noted that many consumers choose cheaper products, often ignoring the risk that they could be fake.

Most of the counterfeit goods were being purchased from street sellers at 59.37pc and shops or kiosks 54.42pc followed by supermarkets at 21pc.

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