The government is exploring possibilities of making credit more accessible to players in the hospitality industry as part of efforts to increase tourism arrivals in the country.
Tourism and Wildlife Cabinet Secretary Rebecca Miano backs easing credit access to support industry players in setting up ventures that will contribute to growing international tourist arrivals and make destination Kenya competitive.
“One of the areas of focus the Government is keen on is making credit for the hospitality industry more accessible and affordable. That way, we shall encourage more investors in the sector to put up modern facilities that the sector can market in various parts of the country,” said Miano during the 2025 Kenya Association of Hotelkeepers and Caterers Symposium.
The ministry targets to grow arrivals to at least 2.5 million this year and with Miano stating that the country is firmly on track to achieve at least 5 million visitors by 2027 with targets to also increase domestic tourism.
“We are also aiming to increase numbers of our domestic tourism, a segment of this sector I consider unsung. I declare so because encouraging our own people to rediscover their homeland is the best way of embellishing the bedrock of our industry’s stability,” she added.
Already, Kenya is anticipating to receive 300,000 visitors from Ugandan riding on incentives such as cross-border packages and visa-free access.
Other measures the ministry is seeking to deploy to boost tourism arrivals include supporting open skies policy to increase visitor flow and leverage artificial intelligence in marketing tourism destination to attract young travellers.
