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The government expects increased public investments boost Kenyan brands competitiveness.
According to Broadcasting and Telecommunications Principal Secretary Stephen Isaboke, the government is leveraging the Universal Service Fund (USF) to deploy 2,500 km of fibre across 19 counties, including Kwale, at a cost of KSh 5 billion in a bid to expand the digital superhighway programme.
This is expected to open up more regions for brands through the availability of high-speed internet access in previously unconnected regions.
“Kenya stands proudly as a beacon of innovation and excellence within Africa. According to recent rankings, Kenya accounts for 25% of the most admired brands within our country, second only to the United States, with China trailing significantly behind at just 9%. This achievement speaks volumes about the quality, reach, and impact of our brands on both local and global stages,” said Isaboke.
Other investments include establishment of 47 Centres of ICT Excellence, one in each county, and 1,450 ICT Hubs across all wards in Kenya.
“This effort is being carried out in partnership with the Konza Technopolis Development Authority at a cost of Ksh 2.8 billion,” he added.
He was speaking during the Awards Ceremony of the 2025 Brand Africa 100.
