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Spotify has rolled out its AI Playlist feature to Premium users in Kenya, part of a broader expansion that includes more than 40 new markets across Africa, Asia, Europe, and the Caribbean.
The tool, currently in beta, allows users to generate personalised playlists using everyday language prompts. Since its initial launch last year, Spotify says the feature has been used to create millions of playlists globally.
“Playlists have always been at the heart of the Spotify experience,” the streaming platform said in a statement. “AI Playlist does just that by bringing users another way to express themselves through the music they love.”
The feature enables users to input prompts such as “Afrobeat tracks to heat up the dance floor” or “workout music to make my ex jealous” to receive curated song selections. It draws on users’ listening habits, favourite artists, and genre preferences to generate recommendations.
To use the feature, users can tap the “+” icon in the “Your Library” section and select “AI Playlist,” or search for it through the main search bar. Playlists can be further refined with prompts like “more upbeat” or “happier songs.”
Spotify recommends using genre, mood, or artist-based prompts for the best results, but says even unconventional ideas involving emojis, movie characters or colours can be used.
Suggested prompts to explore include:
- “Afrobeat tracks to heat up the dance floor”
- “Trending K-Pop hits I need to know”
- “2000s reggaeton for soaking up the sun”
- “Songs to hype me up for the football match”
- “Upbeat Latin songs from my top genre”
The company says it is still learning from user interactions with the feature and will continue to improve it ahead of a wider release.
