Telecommunications firm Faiba has unveiled a new mobile portfolio strategy aimed at repositioning its products around customer value, usage flexibility, and enhanced user experience.
The all-inclusive strategy, dubbed Raha Jipe, marks a shift from products primarily targeting the youth demographic to a broader market approach designed to accommodate diverse customer needs.
According to the company, the move is part of efforts to enhance customer progression while improving everyday utility and the overall user experience.
Speaking during the launch, Faiba’s Cyrus Sang said the plan adopts a structured value-ladder approach to ensure no customer is left behind.
“We are focused on building a simplified yet powerful product ecosystem that delivers real value, fits our customers’ lifestyles, rewards usage, and fosters long-term relationships. Simply put, there is something for everyone. No one is left behind,” he said.
Under the new strategy, subscribers will also have greater flexibility to customise their plans depending on their needs.
Key product offerings include Faiba Flex, a youth-focused package targeting users aged between 18 and 23 years, as well as All-in-One Bundles starting from Ksh 500.
The company has also introduced Kubanja, a calls-only package designed for frequent callers, while heavy internet users will benefit from Fisi Mode, which offers unlimited data packages.
Group-sharing options through Clique Bundles are also available, with free Faiba-to-Faiba calls. Customers seeking complete control over their usage can also access the Build-Your-Own Bundle, a fully customizable option.
