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Case study: Drake, Khalid, The Weeknd popular picks for chill playlists in Kenya

Drake, Khalid and The Weeknd

These artists share relatable lyrics that resonate with Gen-Z.

https://www.youtube.com/watch?v=x3bfa3DZ8JM

According to international streaming platform Spotify, Kenyan Gen-Z’s top artists are Drake, Khalid and The Weeknd who make up most of the chill and mellow playlists they favour.

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The report shows that Gen Z listeners in Kenya have an unwavering love for mellow music.

“From Lo-Fi and sad melodies to chill vibes and easy-listening anthems, the younger generation has wholeheartedly embraced these soothing sounds,” reads the report.

Whether it’s the introspective lyrics, delicate instrumentation, or soul-stirring vocal performances, according to Spotify data, mellow music has become a trusted companion for Gen Z, not only in Kenya but across Africa. 

As a result, Drake, Khalid and The Weeknd are popular picks for chill playlists in Kenya and are the top most listened-to artists among Gen Zs.

“These standout artists well known in the  R&B and Rap Genres, manage to offer a diverse range of introspective and emotive experiences,” says Spotify. “Their songs touch upon universal themes of love, heartbreak, vulnerability, and self-reflection, making them resonate deeply with Gen Zs.

Speaking about this new trend in listening habits, Phiona Okumu, Spotify’s Head of Music for Sub-Sahara Africa, said, “Mellow music is a respite from the constant connectivity and information overload of the modern world, offering a space where listeners can find solace, connect with their emotions, and navigate the complexities of life at their own pace.”

Listen here.

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