BrighterMonday will be the career partner of Safaricom Hook,a new youth platform by Safaricom for the Youth interaction via online platforms.
The Safaricom Hook platform is an inventive endeavour that aims to empower Kenyan youth in the areas of technology, career development, and culture.
The platform is a manifestation of Safaricom’s steadfast dedication to the development of the country’s youth, since it allows for the customization of services by using the company’s vast mobile network.
BrighterMonday, with whom Safaricom has partnered, will offer career insights and ideas that the youngsters of Safaricom Hook can access through the platform.
Chris Otundo, CEO of BrighterMonday, stressed the significance of the partnership and stated that their goal is to empower young people by utilising technology.
“This partnership is not just about offering opportunities; it’s about creating a lasting connection with the youth and providing them with the resources and mentorship they need to thrive in a rapidly evolving digital world as they enable the youths to seize the limitless career opportunities ahead.” said Otundo
According to Erick Wilson Wafula, Head of Marketing, BrighterMonday East Africa, this partnership is a game-changer for youth. Together with Safaricom, it will create a bridge to endless opportunities, bringing closer a brighter future for Kenya’s young talents, whose career possibilities are limitless.
“BrighterMonday is committed to helping young people succeed in the rapidly changing digital world. Along with work chances, this entails offering mentorship, educational resources, and targeted career advice.”said Wafula
Safaricom CEO Peter Ndegwa reiterated their commitment to suport and innovate more youth oriented platforms.
“At Safaricom, we are keen on helping our young people to leverage the transformative power of technology.
Through Safaricom Hook, we aim to provide a platform for young Kenyans seeking inspiration, opportunities, and a sense of belonging in a constantly evolving world.
As the name suggests, Safaricom wants to create a lasting connection with a generation that has unique needs,” said Peter Ndegwa, CEO, Safaricom PLC.
The way that Generation Z uses technology, pursues professional growth, and engages with all facets of society is about to undergo a change thanks to Safaricom Hook.
Through this collaboration, both agencies are further demonstrating their unshakable dedication to improving the lives of Kenya’s youth.
This partnership underscores the unwavering commitment of both organisations to make a profound and lasting difference in the lives of Kenya’s youth.
Eligible customers, aged 10 to 24, can join the platform via the Safaricom Hook app or by dialling *555#.