Sports betting firm 22Bet has signed more local celebrities as part of its efforts to support local talents.
The newest entrant to the ever-growing 22Bet ambassadors is Nicky Bigfish famed for his street pranks.
Bigfish was introduced this week and will now join Willis Raburu and Eric Njiru.
“As a global brand, we are committed to working with the best and most talented individuals in all areas of our business, and we believe that Bigfish, Raburu and Njiru are the perfect partners to help us connect with our customers and fans in new and exciting ways,” 22Bet Chief Operating Officer (COO) Harry Bor said.
Last month, the firm unveiled Khaligraph Jones as one of its brand ambassadors.
“Khaligraph has earned his place in the music industry and as 22Bet, we are proud to be associated with him.
“We are looking forward to working with him as we seek to reach our customers at the grassroots and support local talents through sports sponsorship,” the betting firm said in a statement.
Speaking at the press briefing, Khaligraph Jones expressed his excitement after being named the brand ambassador for 22Bet.
“I am thrilled to be partnering with 22Bet, a company that has established itself as a leading player in the sports betting industry. As an artist, I am always looking for new and exciting ways to connect with my fans, and I believe that this partnership will enable me to do just that.
“I look forward to working with 22Bet to create engaging and innovative content that will resonate with our audiences,” he said.
The betting firm was launched in Kenya in 2017 and it has allowed Kenyans to bet on live football, online games and casinos to win millions of shillings every day.
The firm has made the betting process easier for Kenyan players by integrating mobile payment options, M-Pesa and Airtel Money.
The options will include betting on major football leagues and tournaments, as well as all Kenyan leagues.