22Bet has announced the renewal of the brand ambassador agreement with Kenyan rapper Khaligraph Jones. 

The news was revealed during a press conference and cocktail event where they introduced their newest ambassador singer, and songwriter, Nadia Mukami.

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Mukami will join the company’s global ambassadorial roster that includes stars such as Emmanuel Adebayor, Brendon McCallum, Kevin Kuranyi, 9INE as well as Jones.

Jones said about his continued partnership with the betting company, “Renewing my contract with 22Bet is not just a continuation of a collaboration; it’s a testament to the shared vision and excitement we bring to fans. 

I look forward to another chapter of pushing boundaries and creating memorable experiences together.”

As the first Kenyan woman ambassador Nadia Mukami, shared her enthusiasm about working with the company.

“Joining 22Bet as a brand ambassador is an honour and an exciting challenge. 

I believe in the power of entertainment and sports in connecting people, and I am thrilled to be part of a brand that understands and embraces this connection.”

A sentiment Joash Ajuoga, General Manager of 22Bet, echoed even as he praised Jones’ outstanding work as an ambassador.

“Khaligraph Jones has been an outstanding ambassador for 22Bet, embodying our brand values and connecting with our diverse audience. 

With Nadia Mukami joining the team, we are confident in the synergy of talent and creativity that will further elevate our brand and engage our users.”

The company’s marketing strategy points to a focus on creating entertaining, dynamic and experiential experiences for its consumers through its ambassadors. An approach its Head of Marketing Githinji James is excited about.

“We are excited about the fresh energy Nadia Mukami brings to 22Bet. 

Her influence in the music industry aligns seamlessly with our commitment to providing a dynamic and entertaining betting experience. 

Together with Khaligraph Jones, we are poised to set new standards in the industry.”

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