Smirnoff Kenya has unveiled the return of the electrifying Smirnoff Battle of the Beats Season 3, a DJ competition that’s set to discover and champion the expression of progressive creativity through representation and inclusivity in the DJing industry.

Over the next six thrilling months, DJs countrywide will converge to vie for the illustrious title of the undisputed Smirnoff Battle of the Beat (SBOB) Season 3 champion.

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The official Djs will be DJ Grauchi, DJ Malaika and DJ Karowski.

L-R; Judges DJ Karowski, DJ Malaika and Joel Kamau KBL Commercial Director

Speaking at the grand launch event of the competition, Anne Joy Michira, East Africa Breweries Marketing and Innovation Director, expressed her enthusiasm for the revival of this thrilling battle.

Anne Joy underscored the importance of embracing the strength of the collective, particularly in a world where individualism has taken center stage.

“We take great pride in reintroducing Smirnoff Battle of the Beats Season 3. Brace yourselves, Kenya, because the stage is set, the decks are primed, and the beat is about to drop like never before.”

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