Content creator, media personality and beauty influencer Azziad Nasenya is now the official face of Garnier products in East Africa.
Nasenya’s unveiling comes as the L’Oréal East Africa brand launches its Garnier Even & Bright Serum Cleanser, a 2-in-1 innovation that cleanses and brightens skin.
This marks the first time a Kenyan has been selected to front a Garnier product campaign in the region. According to the company, the partnership is part of a broader effort to connect global beauty brands with local audiences through recognisable African voices and faces.
Azziad described the opportunity as significant not only for her career but for representation in the beauty industry. She said she was excited by what the appointment symbolised for young Kenyan girls who rarely see themselves reflected in international beauty campaigns.
Speaking at the launch, Marie Van Haesendonck, L’Oréal East Africa managing director, emphasised that the event signified two powerful moments: a historic Kenyan first and a genuinely world-class product offered at an accessible price point.
This news comes months after Ms Nasenya was appointed as Maybelline New York’s Digital Spokesperson for Sub-Saharan Africa, a role she described as a historic first for a digital creator from Kenya and East Africa.
Her latest partnership places her alongside other Kenyan personalities who have represented international beauty brands, including Academy Award-winning actress Lupita Nyong’o, who serves as a global ambassador for Lancôme.
Azziad’s appointment also follows a wider trend within L’Oréal-owned brands of partnering with African talent.
In recent years, Maybelline New York appointed Nigerian singer Ayra Starr as a spokesperson for the brand in Sub-Saharan Africa.
The beauty market continues to grow exponentially, with estimates forecasting the market’s growth into a $590B industry by 2030, according to a 2025 report by McKinsey.
