Afropop musician Keemlyf has described the new visuals for his song “In Love” about uncontrollable feelings, specifically love.
The singer says the visuals bring to life the emotional struggle at the heart of the song.
Speaking about the video, Keemlyf said: “The audio was the confession, but the video shows the story. ‘In Love’ is about feelings you try to control but can’t, and I wanted the visuals to bring that emotional struggle to life.”
The visuals follow the release of the audio version of the track on June 12, giving the song “a deeper visual dimension” according to the release statement seen exclusively by KBC Digital. The video captures the tension of wanting someone you know you should stay away from, yet finding it impossible to let go.
Released through Universal Music Group, forms part of Keemlyf’s “In Love” campaign.
“The release of the official video marks the next phase of the “In Love” campaign, following a rollout built around short-form storytelling, fan confession prompts, creator-led POV content, campus engagement, behind-the-scenes clips and emotional visual teasers,” the statement said in part.
